Marketing

OBJECTIVES OF THE MARKETING PROGRAMME

"Marketing careers and skills must keep pace with the major and sometimes conflicting changes in our environment: digital technologies and the development of a collaborative culture that transforms the consumer into a consumer-actor, belonging to multiple tribes on an affinity and emotional basis, the emergence of more responsible marketing that takes into account transitions (ecological, energy, etc.), new forms of competition based on the creation of open ecosystems involving business partners. These changes are reflected in the MSc Marketing courses thanks to the commitment of our research professors and the many companies that are part of the KEDGE ecosystem. The "Learning by Doing" dimension is omnipresent: business games, case studies developed in partnership with companies, digital certifications, etc. Finally, all students, supported by the teaching staff, take part in Discovery Days: two days off campus to visit companies, meet managers, and take part in workshops organised by organisations from the worlds of technology, fashion, luxury, leisure, etc. Our entire team shares the same ambition: to help students be at the cutting edge of their expertise and succeed in their future career paths."

Programme overview
Cutomer Experience Management Track
International Marketing Track

Learn more about KEDGE's specialised marketing MSc with Louise Canning, associate marketing professor.

Why choose this programme?

Key figures

37.5 K€

Salary range after graduation

2800

Alumni

Partner companies

Specialisations

How to apply

STEP 1

Online application on join.kedge.edu

7 key steps to follow to apply online :

    1.Create an applicant profile on join.kedge.edu
    2.Choose a programme
    3.Apply for a Merit Scholarship*.
    4.Answer motivational questions
    5.Download the required documents :
        -A CV
        -A piece of identification (ID card or passport)
        -The last diploma obtained
        -Transcripts of the last training course taken
        -The certificate of schooling if you are in training.
        -Proof of English score (TOEIC, IELTS, IBT, Duolingo, PTE)
    6.Download the optional documents :
        -Another diploma obtained
        -A letter of recommendation
        -A certificate of employment.
    7.Pay the application fee of 120€** per credit card to finalize the application.

* for international candidates only.
** Any application for which the fees have not been paid will be considered incomplete and will not be processed. This application fee is non-refundable and cannot be used for applications to other KEDGE programmes.

STEP 2

Eligibility results

The admissions team will review your application in order to declare you eligible based on the prerequisites and the academic and professional level required for the programme in question.

A confirmation email will be sent to you within 5 working days from join@kedgebs.com. We invite you to check your spam and to add this email address in your address book to be sure to receive future communications.

STEP 3

Selection tests

In the case of eligibility, an invitation will be automatically sent to you via email from the address join@kedgebs.com to connect to interview.kedge.edu and reserve an interview date from those available. We advise you to book an interview date within 72 hours. This way, you will have the choice and time to organise yourself during a slot of your preference. After this period, the admissions team will contact you and summon you to the available slots of the next session.

Motivational interview:

Lasting 20 to 30 minutes in English for MSc and in French for specialised programmes. The objective of this motivational interview is to discover the personality, educational background, and professional project of the candidates to ensure its alignment with the DNA and content of the targeted programme. It is not intended to disturb or challenge the candidates but rather to clarify the programme's expectations and the candidate's skills to ensure a successful academic journey.

Written assignment (optional):

Before the motivational interview, a written assignment may be sent to you by email to prepare for your interview. These materials, to be returned by email to the jury before the motivational interview, will be used to assess the relevance of your application in relation to the desired profile. The nature of the written assignment varies depending on the programme: case study, text analysis, theoretical quiz, etc. Specific instructions for each programme will be provided in due course.

STEP 4

Admission results

Following the selection assessments, the admission decision will be communicated to you via email the following week (refer to the selection dates schedule) from the address join@kedgebs.com. You may be declared admitted, conditionally admitted, placed on a waiting list*, or not admitted, depending on the decision of the programme manager and their evaluating team. The programme's decision is final.

In the case of admission, your admission letter, validated by the programme director, will be enclosed with the response.

*For those placed on the waiting list, the final decision will be provided within a maximum period of 4 weeks.

STEP 5

Reception of your registration file

In the case of admission, you will receive an invitation to log in to your future registration space. Online registration is a mandatory step to confirm your place for the upcoming intake and access all resources at KEDGE.

To complete your online registration, you have a period of 10 days from the date of your admission letter to log in to your extranet (registration space), provide the requested information, and settle the deposit. Beyond this date, your admission will be considered void.

Information regarding deposits and refund procedures can be found here.

To assist you with these administrative procedures, we encourage you to refer to the website welcome.kedge.edu. The programme management will then take over to better prepare you for your intake.

5 tips to succeed in your admission interview

1#Your file speaks for you

This will be the first image we will have of you! Your application will be studied in detail by the admissions team and the jury. It is important that you master the essential information about the chosen programme, its opportunities and KEDGE in order to express it in the answers to the motivational questions.

2#Punctuality at the appointment

The jury that will receive you will appreciate your punctuality and your level of preparation. In particular, remember to check your Internet connection, to be in a quiet and well-lit place to have an interview in the best possible conditions.

3#Stay natural

Be as natural as possible and know how to express your motivation as simply as possible. The jury will seek to reveal your personality and know your deepest motivation. It's up to you!

4#Be patient

In order to ensure quality recruitment, we pay particular attention to the evaluation of all applications, both academic and professional. We are committed to answering you as soon as possible depending on the time of the year in order to satisfy you and accompany you in your study project.

5#... and reactive

In case of admission and as soon as we receive your application form, KEDGE will be at your disposal to finalize your registration as soon as possible to guarantee your place in the future promotion!

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