KEDGE MScs in Marketing

The aim of our MScs in Marketing is to train up flexible, mutliskilled professionnals who will understand and master the skills required by the different parties involved.

KEDGE offers 2 specialised training courses in marketing:

- The MSc Marketing which trains all the methods and tools of marketing and allows you to develop advanced managerial skills to meet the needs of companies in very competitive markets.

- The MSc Digital Marketing & Sales prepares professionals who will progress in a digital ecosystem where the functions require an excellent capacity for adaptation. The instructive approach of the MSc, which includes an e-business component, combines strategy, technique, design, digital marketing and e-commerce performance.

Digital Marketing & Sales

The Master of Science (MSc) trains up flexible, mutliskilled professionnals who will understand and master the skills required by the different parties involved.

city: Marseille
Level: MSc, Master of Science
Length: Full time
Language: English

Explore this programme

Marketing

The Master of Science (MSc) Marketing offers a dual approach: a comprehensive and innovative approach to marketing and a business specialization.

city: Marseille - Bordeaux - Paris
Level: MSc, Master of Science
Length: Full time
Language: English

Explore this programme

How to integrate this MSc

Step 1

Advice

Your advisor assists you in the construction of your training project according to your profile and your expectations.

Step 2

Your application online

Submit your application online at join.kedge.edu

Step 3

Selection interview

This is a 30-minute Skype interview on your motivation

Step 4

Admission

In case of admission, you will be asked to fill in and return your registration form to KEDGE.

Step 5

Integration

Live your integration in your future promo at the back-to-school seminars organised on our campuses.

The benefits of the programme

A diploma recognized internationally

A specialized training that brings expertise on promising sectors

A programme connected to the needs of the market

A programme built according to the needs of the market

Strong employability guaranteed

Testimonials

A very hands-on approach to the professional and business world - KEDGE

A very hands-on approach to the professional and business world PARISI Chiara Real Estate Specialist, Cigierre - Class 2010

I chose the MSc Marketing programme because I wanted a vocational training with a very hands-on approach to the professional and business world. I was interested in events management so the association with ANAé was definitely an added value. Many of the lectures were given by practising professionals in the field of events management, which enabled me to develop a clear vision of business realities and display a very professional approach as soon as I started working.

A solid technical foundation in marketing, communication and management on the international scope - KEDGE

A solid technical foundation in marketing, communication and management on the international scope MENGJIE QIN China region distribution manager, JOG Swimwear, Class 2014

The MSc Marketing & Brand Management allowed me to develop great creativity, a product sensibility and solid technical foundation in marketing, communication and management on the international scope. I am today the China distribution area manager for the company JOG Swimwear. I am in charge of developing the Chinese market and I am working closely with 5 -star spa managers to develop partnerships. My integration into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates.

Enhance employability Aurore BALLARIN Trade Marketing and Category Management Manager at OGEU GROUP – Class 2010

This MSc programme offers both lectures on the fundamentals of marketing, and real study cases where you learn how to structure your communication and sell products or solutions effectively (covering topics such as brief writing, tender responses, identifying and assessing customer issues, events organisation, etc.). There are also master classes given by practising professionals, which enable students to develop a real and objective view of business realities, whether on the agency or the advertiser’s side. Finally, personalised coaching sessions enable students to enhance their employability, covering topics such as CV drafting with mentoring support from former graduates, individual and group interviews, identifying personal strengths and areas for improvement.

The best option Emilien NIZON Chief Product Officer at Le Petit Martin – Class 2012

My year with the MSc programme proved decisive as it acted as a bridge between my academic training and my professional career. I was able to secure a permanent employment before actually graduating, which was a tremendous help. The Product Manager plays a critical role in a digital business: you have to be both creative, in order to design unique experiences for users, and data-driven to be able to measure the impact of actions taken. The MSc Marketing & Brand Management programme was definitely the best option for me.

Develop a network Loïc MACQUERON Managing Director GNB EVENTS, Class 2011

What I remember most from the programme is the excellent relationship we had with faculty members, who provide lots of advice and support in the fields of business creation and business development. What with the Pro-Act assignments, internships, case studies and other events, I was able not only to get great training, but also to start building my personal network, which proved invaluable when I set up my own events company. I am now able to offer a marketing perspective on all event-related projects, as this MSc programme taught me how to analyse, understand and implement operations based on clients’ requirements.

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